• "Bof" is an informal, common French interjection signaling indifference, hesitation, or lack of enthusiasm, often equivalent to "meh," "so-so," or "not great". It acts as a verbal shrug for disinterest or disagreement and can serve as a quick answer to questions, frequently implying "not really" or "not great"

I’ve got a bunch of ideas. None of them are great. And honestly it would be smart to streamline them all into one cohesive thing. But that’s no fun.

This is now the evolution of MRSC, of apparel and design that was born overseas and that grew up in New England. An evolution that made its way to DC and the Mid-Atlantic region and around the world. But what does it all mean? Well, basically it’s the French equivalent of “meh”…

It’s bof.